This is a huge ‘Big’, as it was found that, while the technology industry is absolutely booming, as is again and again with new applications and features, event industry to struggle to maintain this pace, and the only tech-y things the organizers are very satisfied, includes Facebook, Twitter, and YouTube. So, here are five digital marketing trends, event moderators, can effectively use to improve your marketing strategy:
Due to the fact that 60% of Internet traffic through mobile devices, Google has changed its algorithm to favor mobile friendly websites. This means that if you are not aware of these changes, you may lose your chances to come on the first page of Google results. Don’t worry though, because if you avoid the following factors, you will still compete for the trophy:
Tiny buttons and links
The text is hard to read and decipher
A prerequisite for Horizontal scrolling
Do not support plug-ins
“Google Webmaster” has a tool called “Mobile-Friendly Test” and it will tell you just how mobile friendly your website.
2. The New News Feed Algorithm
Let’s start with a fun fact – if you say that title five times, it starts to sound weird.
And now you have a big smile on my face, I will enlighten you about Facebook’s News Feed algorithm updates, this is less something new and more again at the beginning. Facebook started (again), prioritize messages from family and friends on the pages, so you may need to actually not to pay a tidy sum, if you want to get your posts lost among relations, status updates and holiday diaries.
3. Re-tweet comments
Of course, you already know what I’m talking about when you hear the word “tweet”! And you know from the frustrations that accompany it, if you thought the other quote tweet – copy-paste, try to squeeze your own comments, enter a tweet-credit-all in 140 characters. Not happening, Twitter, is. So, Twitter has been able to happen if she presented a “re-tweet “review” option where you can quote someone’s tweet and add, 116 characters. This allows you to track how effective your advertising to work, and interact with your followers better.
4. Let’s see where you go
After all, Apple is definitely in the way! Stupid pun, but a very important trend, which you can use to your advantage is the launch of the Apple Watch. If we trust the statistics, about 50 million people hours will be until 2016. So, if you don’t want to stay, the time (yay for the pun), you could also come up with innovative methods to apply the use of Apple Watch in their activities, giving them skilled organizers and to impress all its visitors.
5. LinkedIn Pulse
For all those who think that it is very difficult to drive visitors to your blog through LinkedIn, that’s a reasonable solution – install on your blog LinkedIn. With Pulse you can blog right on LinkedIn and deposits are classified user of the tape that is relevant to your niche. While the professional edge that LinkedIn innate nature, you must ensure that the contributions should be on the pulse.
Yet it is the little trends that can be critical for event organizers, event promotion, will do it’s always good when you are lasting on the eyes, what’s new in the tech market, because these sectors go hand in hand to provide users with the best products and services.